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Making Potatoes Sexy Again

We created a social and influencer campaign that featured a collaboration with, Hen’s Teeth, and artist Gav Connell, to create aesthetic and sustainable merch; jumpers, water bottles, lunchboxes and tote bags, embedding the potato into the Millennial zeitgeist, through stylish and limited-edition merch, which we know to be a staple for our audience.


We created online competitions hosted by Ireland’s favourite creators and influencers, who created Instagram videos featuring our recipes, redirecting people to our hub of recipes on the site, and giving away our fabulous merch, reinforcing the many health benefits and versatility of the potato, and reigniting the love with our audience and firmly placing it into Millennial culture.

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